SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter.
SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer?
1. Organic Search is Most Often the Primary Source of Website Traffic
We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.
Being highly visible as a trusted resource by Google and other search engines will always work in a brand’s favor.
2. SEO is the Best Way to Understand the Voice of the Consumer
From understanding macro market shifts to understanding consumer intent in granular detail, SEO tells us what customers want and need.
SEO data and formats – spoken or word – gives us clear signals of intent and user behavior.
3. Good SEO Also Means a Better User Experience
User experience has become every marketer’s number one priority. Everyone wants better organic rankings and maximum visibility. However, few realize that optimal user experience is a big part of getting there.
Google has learned how to interpret a good or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success
4. SEO Means Increased Engagement, Traffic & Conversions
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.
SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Optimizations focus on specific neighborhoods, towns, cities, regions, and even states to establish a viable medium for a brand’s messaging on a local level.
